9/20/2023 0 Comments Whats analogous colors![]() The Pantone Color Institute chose Viva Magenta in part to reconnect with and draw inspiration from nature. Use Webflow’s color contrast checker or external tools like WebAIM to ensure your color choices for text and background are accessible to the widest range of vision possible. Dark colors like Viva Magenta may not be the best choice for background or text color. But it also has the potential to give your visuals a pop of color, make a bold statement, or complement other design elements.Īs you explore these color palettes, keep color contrast ratios in mind. ![]() Viva Magenta is a strong color that could overtake a design if not used thoughtfully. How to use the Pantone Color of the Year in your designs Viva Magenta strikes a balance between red and pink - communicating power with a touch of playful rebellion. Meanwhile, pink shades are associated with romance, playfulness, caring, and youth. Color psychology tells us that red hues tend to communicate passion, love, power, vigor, and urgency. While Viva Magenta descends from the red family, it also leans towards pink. In fact, Viva Magenta was inspired by one of the oldest natural dyes - a red derived from a scale insect, cochineal. Magenta might not be the first color that comes to mind when you think of nature, but it’s not a completely artificial shade. While we can’t confirm that’s why the name was chosen, the Pantone Color Institute does describe Viva Magenta as “expressive of a new signal of strength” and “a pulsating color whose exuberance promotes a joyous and optimistic celebration.” Get to know Viva Magenta ![]() “Viva” is used everywhere from slogans like “Viva Las Vegas” to chants of national pride like “Viva México!” The word “viva” translates to “live” in many Latin-based languages but is often used to express and promote the long life of something. In 2023, the deeply saturated Viva Magenta shade will leave its mark.īoth the color and its name feel powerful and celebratory. Every year, the Pantone Color Institute uses color psychology and in-depth research of color influences in society to determine what color speaks for design trends across industries including web design, fashion, generational marketing, and beyond.
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